BEFORE YOU START
How to use this workbook
This is not a brochure. There is nothing to buy on these pages, and nobody scores your answers but you.
- Work through the four parts in order. Each one builds on the last.
- Tick the answer closest to the truth, not the one you would like to be true. If you sit between two options, take the lower one. Optimism is how gaps stay hidden.
- Write in the boxes. The written answers are worth more than the ticks.
- At the end, a short reading shows you how to interpret your own answers.
If a question does not fit the way your organization works, skip it. A skipped question is information too. “Organization” means your company, firm, department or agency.
PART 1
Where you stand today
Strategy first, technology later. This part is about intent: whether someone in your organization is steering this, or whether it is steering itself. Most leaders who answer truthfully tick more A’s and B’s than they expected. That is normal, and it is fixable.
If your written answer ends with “and then it fizzled out”, hold on to that thought. It will matter in Part 4.
PART 2
How you deal with data
Instinct built your business, and nobody here is grading you against a textbook. The question is narrower: when you want a number, do you get it, is it right and does it arrive fast enough to matter?
If Part 1 felt uncomfortable and this part felt fine, or the reverse, that gap is worth noticing. The reading below shows you how to interpret it.
PART 3
The dreamstate
Forget budgets, systems and skills for one page. Nothing here has to be feasible. The unedited version of what you want is the most useful thing you will write today, so write it before the practical voice in your head wakes up.
PART 4
Where it hurts
Common problems, in plain words, grouped into four areas. Tick every line that sounds like your organization. Do not overthink it: if you winced, tick it.
Now look back over your ticks.